Chase Your Limits

The purpose of the TRI ME campaign is to inspire and inform individuals interested in triathlon training while encouraging them to push beyond their perceived limits. Centered around the slogan “Chase Your Limits,” the campaign uses eye-catching AR posters and a large-format informational poster to deliver motivational content and practical guidance. From training tips and triathlon facts to transition techniques, the materials make the sport more approachable for beginners and enriching for experienced athletes. By combining bold visuals, interactive elements, and clear information, TRI ME aims to build excitement, confidence, and a deeper understanding of triathlons, helping participants embark on their journey and achieve their personal best.